Insights
Field notes from building software that has to work.
Practical essays for operators and product teams — what to build, what to buy, and what to leave alone.
Spreadsheets vs. field ops software: what it actually costs you
The spreadsheet you started with felt free. At scale, it is one of the most expensive tools in your business. Here is how to tell when you have crossed the line.
When to build a custom app vs. buy SaaS (a framework)
A clear framework for operators trying to decide between an off-the-shelf tool, a custom build, or the duct-tape middle ground. With three questions that settle most debates.
MVP in 8 weeks: what a good scope actually looks like
Most MVPs fail because the scope is wrong, not because the team was slow. Here is the structure we use to ship real products in a fixed window — and the tradeoffs worth making.
Building something?
Bring the question. We'll bring the framework.
If you'd like a second pair of eyes on a build vs. buy decision, an operations question, or a scoping problem, we're a short email away.